Your ideal account list is finally possible.
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Keyplay is the ICP modeling and account scoring solution for modern B2B, helping marketing and sales teams prioritize best-fit accounts and understand their target market. It combines AI lookalikes with fit signals to efficiently find and replicate ideal customers, simplifying the account selection process and enabling dynamic ICP programs.
AI-powered lookalike scoring
Custom scoring without code
Ongoing scoring and enrichment
Instant integration with Salesforce and HubSpot
New account discovery with fine-tuned segmentation
Granular account signals and categorization
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Improving territory planning
Optimizing sales and marketing efforts
Supporting account-based marketing
Segmentation for inbound lead qualification
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